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  In the old days, SEO consisted primarily of optimizing web pages and meta data for keywords, and obtaining as many inbound backlinks as possible, regardless of their relevancy or the quality of the linking sites. Google’s advanced webpspam fighting technologies –...

Included below are select VIDEO SEO highlights from Google that summarizes key video marketing trends from 2014. Google changed its site ranking formula in 2014 to rank web sites with a VIDEO five-times higher than websites without VIDEO. Websites with video saw visitors stay...