Included below are select VIDEO SEO highlights from Google that summarizes key video marketing trends from 2014.

• Google changed its site ranking formula in 2014 to rank web sites with a VIDEO five-times higher than websites without VIDEO.
• Websites with video saw visitors stay on a web page an average of 4-times longer than a page without video.
• Emails sent to subscribers saw a 350% higher click-thru rate if that email contained a link to a page that had video.
• Businesses that added a weekly VLOG (Video BLOG) saw a 700% visitor return rate increase.
• Product pages that included a product review or product demonstration video had an 84% higher purchase rate than product pages without a video.
• YouTube, which became the number 2 ranked “search engine” in the world in 2013, increased its numbers over Yahoo (number 3) in 2014.
• The number one search term on YouTube for 2014? “{product name} review.”